The rules of the Big Brother Naija Competition clearly state that there can be only one winner, but in recent times, those who have won have not always gone on to become incredibly popular on social media.

We’ll be looking at the most popular BBN housemate, their cumulative social following and the brands they’ve aligned with.

A lot of you might not have seen this one coming but Nigeria’s most stylish man (arguably) is currently, the most popular BBN housemate, ever.


By @ebuka

Ebuka Obi-Uchendu, despite coming 8th position back in 2006, has gone on to do reasonably well for himself with an impeccable media career, one that includes hosting the 2nd and 3rd editions of BBN.

He’s scooped some endorsement deals which have seen him travel the world, representing these brands, brands that include: H20, Pork Money, Samsung, Mannor Gates, Budweiser etc.

With a command of 2.5 million followers, it’s not difficult seeing why Mr. Able god (according to Toke Makinwa) keeps getting these endorsements and love from the fans.

Other housemates with who are hot on Ebuka’s tail include:


By @iambisola

With a combined followership of 2.3 million and a plethora of endorsements that include: Baileys, Dove Nigeria, Jumia, Google, Indomie Nigeria, WAPIC, Sterling Bank, Power Oil, Samsung etc. Bisola is bossing life outside the BBN house.


By @tobibakre

Tobi Bakre, 23, graduated from the University of Lagos and worked with Heritage Bank before embarking on his BBN journey. He did garner quite an amount of followership as he has a combined followership of 1.4 million people and has aligned himself with Amstel Malta, Heineken, Jumia, Ash luxury, Gokada, Play Apparel etc.

One winner emerges from the BBN house, another winner, on social media. This has been the trend so far.

What do you think? Share your opinions on social with the #Bet9jaBBN tag and you may get a feature on our blog!